Digicel (Guyana) yesterday donated $2 million to assist in the financing of GuyExpo 2016. The donation by the mobile phone carrier includes its rental of a booth at the Sophia Exhibition Centre where it will exhibit its products, promotions and services during the event that runs from May 12 to 15, 2016.
GuyExpo Coordinator, Tameca Sukhdeo-Singh explained, “that for the past years, they have expended more than $100M to host GuyExpo and this year the budget was reduced, hence GuyExpo’s need for sponsorship.”
Sukhdeo-Singh explained that organisers are aware of competing demands on the business community as GuyExpo coincides with the 50th Independence Anniversary celebrations. “Usually we don’t have problems accessing sponsorship. Persons are always willing to come and sponsor, but because there are so many events, sponsors are suffering from sponsorship fatigue because everybody is knocking at their doors and so the amount of money we usually get from sponsorship to help us to offset our event, we are not getting that so we have had to do some budget cuts,” she added.
This year’s GuyExpo will include four workshops to assist small, medium and micro-businesses in product packaging and marketing, social media marketing and website development, in addition to crafting a business plan to help access financing.
“We thought it’s critical to help our businesses and guide them on how to prepare a business plan so that when they go to access finance, they will be able to have that plan to guide them in their development and also to show that this is their financial plan,” said Sukhdeo-Singh.
To date, 300 of the 400 booths have already been sold.